"New Europe Hotel," 679 Clay Street.
|When a November, 2001
storm damaged aluminum covering on the south side of the Hewes building
at 995 Market Street, a pristine '50s-era painted Shasta billboard was revealed.
The soda company called the recaptured piece of Americana "Miracle
Art" and immediately promoted the discovery by announcing a $10,000
reward to find the artist as well as plans to create a vintage style commemorative
can. Art, history, architecture, and nostalgia buffs were also elated by
the discovery. Then on April 1, 2002, without much ado, the five-decades
old sign was replaced by a brand new Nike ad.
Andrew Meieran, president of Albion Pacific LLC, the company that owns 995
Market, tells Mister SF the Shasta ad is still intact beneath a vinyl cover.
The future of the Miracle Art depends on Albion Pacific coming to term$
with the soda maker. After the Chronicle did a story on the sudden appearance
of the Nike ad, Albion was derided for its seeming act of corporate crassness
and cultural insensitivity. In a typically San Franciscan confrontation
that pits commercial interests against fans of art and pop culture, the
case has ended up in court. San Francisco Wallscapes, a company that had
leased the Hewes building outdoor space, wants to continue putting its ads
there and has sued to assert its right to do so. See Rigo
and 17 Reasons.
Copyright 2002-2004 Hank Donat