Cake Gallery Party Ctr.
In the 1990s, South of Market (SOMA) experienced a renaissance with the influx of dot com companies in the new Multimedia gulch and with the birth of adjacent South Beach. For the most part, these dot com 49ers failed in their attempts to prospect the Internet for gold. How low will it go? Can a new wave of hopefuls learn from the mistakes of these pioneers and actualize their good ideas? Today, you can look at SOMA and decide for yourself whether the glass is half empty or half full. In SOMA the San Franciscan finds restaurants, museums, parks, the surviving community of high tech companies and new developments including Pac Bell Park and Mission Bay.