New and Venerable Institutions: 99¢ Stores

Giant Value stores (aka Value Giant) were inexpensive department stores on the order of Woolworth's. Value Giants were located at 2558 Mission Street, 2025 Van Ness Avenue, 5250 Geary Blvd., and 2850 Alameny Blvd. This one, on Mission, lived on as a 99¢ store.
99¢ Stores are the new Woolworth's. A shopping tour of the discount retailers, import stores, and trading posts on Mission Street from 16th to 24th is sure to satisfy anyone who remembers the great 5 and 10¢ stores of the 20th Century. In addition to traditional wares - health and beauty aids, cleaning supplies, housewares, food, and clothing - the Mission District's 99¢ stores are a repository of religious iconography and inexpensive toys. On a recent swing through the area, Mister SF turned up dolls that look like Kimberly Guilfoyle Newsom and Linda Blair. As these finds prove, like Woolworth's, a 99¢ store is more than just a general store. It's a bargain hunter's treasure chest.

(Cliff's Variety, 479 Castro Street, and the Standard 5 and 10, 3545 California Street in the Laurel Village Shopping Center, are two excellent, traditional "five and dime" stores. HD)

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