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The Discovery Channel's
retail store in the Sony
Metreon at Mission and Fourth Streets was
a cornerstone of this 21st Century mall since it opened in the spring of
1999. The Discovery Channel Store encouraged
visitors to "Explore Your World," merging interests in technology, history,
and science. Displays, merchandise, and the layout of the store itself were
designed to move customers through a learning experience covering nature,
travel, technology, science, astronomy, and flight. The brave new store
lasted just over four years, closing in May of 2003.
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