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The Discovery Channel's
retail store in the Sony Metreon at
Mission and Fourth Streets was a cornerstone of this 21st Century mall since
it opened in the spring of 1999. The Discovery
Channel Store encouraged visitors to "Explore Your World," merging interests
in technology, history, and science. Displays, merchandise, and the layout
of the store itself were designed to move customers through a learning experience
covering nature, travel, technology, science, astronomy, and flight. The
brave new store lasted just over four years, closing in May of 2003.
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