Former Finocchio's location
in 2003. << Back |
Edwin
Heaven writes like hell. The adman, inventor, screenwriter, and North
Beach figure was a favorite of Herb Caen's. A Caen story about Heaven and
Francis Ford Coppola exchanging bon mots over shrimp cakes and Chinese
beer at House of Nanking hangs over
a table by the door there. (Heaven once told Caen, "Marin County is that
place where they shove all kinds of stuff up their nose, but give you dirty
looks for putting sugar in your coffee.") A true renaissance man in the
San Francisco tradition, Heaven's credits are diverse and many. His ad
work was named "Best of the West" 17 times by the American Advertising
Federation. Heaven's billboard, Rite
Aid, Wrong Place," helped keep the
drugstore chain out of North Beach. Another outdoor ad raised eyebrows
on Broadway when Heaven tried to save Little City in the late 1990s. His
film short "The
Organist" was a festival hit in 1996. During his rock period, Heaven
created posters and produced festivals and concerts, working with bands
such as The Tubes and The Nuns. He co-authored one of Steve Silver's Beach
Blanket Babylon shows, and also wrote for Jonathan Winters and Rich Little.
As if that weren't enough, it was Heaven who named the Giants' mascot Lou
Seal. Heaven's latest invention is THROX - socks sold in threes - a solution
to sock eating dryers, a menace far worse than kite eating trees! (Now,
if he could only invent a car horn that makes a traffic light change faster
he'd really have something.) "But what I'm most proud of," Heaven of North
Beach tells Mister SF, "is being the father of beautiful movie
actress Audrey Heaven."
More
about THROX |
